Marketing in Education: Connecting with the Next Generation of Learners
Marketing for education has never been more complex—or more crucial. The need for strategic, student-centered marketing has been greatly impacted by increased competition, shifting enrollment demographics, and enrollment fluctuations. Traditional advertising and recruitment methods are no longer enough; today’s students seek authentic [...]
Scholarships (54%) vs. Program Details (55%): What’s Driving Your Prospect Inquiries?
You may think you know what students are looking for in a post-secondary institution, but our research uncovered more than 20 data points offering insight into how and why student request more information. Our report outlines what students and parents MUST know to apply to your school.
Reach Students Early: The Role of Key Influencers in Shaping Their Educational Journey
Colleges are laser focused on convincing students their school is the right choice – but our research shows parents have tremendous influence on most post-secondary choices. Don't miss out on reaching half of your decision makers.
71% of Students Want to Know THIS Before Adding Your School to the Short List (are you Providing It?)
Don't waste resources on the wrong recruitment message. Our latest research reveals critical insights into what information prospective students prioritize when considering a specific school. Learn about the key priorities for most students in their search for the right college.
Two-Thirds of Students Pick Colleges Based on Post-Grad Success—Is Your Marketing Missing This Critical Message?!
Colleges are laser focused on convincing students their school is the right choice – but our research shows parents have tremendous influence on most post-secondary choices. Don't miss out on reaching half of your decision makers.
Parent Power: The Missing Link in Your Enrollment Strategy (New Data Reveals What Actually Drives Family Decisions)
Colleges are laser focused on convincing students their school is the right choice – but our research shows parents have tremendous influence on most post-secondary choices. Don't miss out on reaching half of your decision makers.
The Generation Gap That’s Changing Higher Ed: Why Parents Are Doubling Down on Vocational Education
Parents understand the challenges of rising college costs and the hardship that long-term debt brings to their children’s lives, and twice as many parents are considering career and vocational education for their children.
Recent Posts
OUR LATEST WHITEPAPER
Beyond Degrees:
The Era of Skills-Based Learning
There’s a quiet revolution underway in American education: community colleges and vocational schools are experiencing a renaissance.
Our latest whitepaper covers the data behind this shift and how education marketers can take this opportunity to lead the narrative.