Scholarships (54%) vs. Program Details (55%): What’s Driving Your Prospect Inquiries?
Career schools, colleges and universities create mounds of information they hope will answer student’s questions and draw them in to engage more deeply.
But which information is KEY to students? We get to the bottom of this AND more than 20 other data points marketers need to know to increase enrollment.
In many ways, students reaching out to colleges and vocational schools is 100% positive. However, it is a challenge for education marketers to build infrastructure that provides multiple channels for students to easily connect with the school in a way that gives them near instant gratification.
What motivates students to request more information from a school?
Download the full report to learn when students start their search, how influential parents are in the process, and what students and parents MUST know to apply to your school.
Fill out the form below to download the report.
Download
The 2nd Annual
Parent & Student Survey
FOR HIGHER EDUCATION
and learn how to better reach your most targeted enrollment segments: students and their parents.
This guide outlines the biggest current challenges of education marketers, and ideas showing how your enrollment strategy can overcome and thrive.
95%
of parents are using digital sources to research post-secondary options for their children
95%
of ALL teens use YouTube
2x
the number of parents are considering vocational schools than their children
Other areas we cover that will help increase awareness of your institution among students and their parents:
OUR LATEST WHITEPAPER
3rd Annual Parent & Student Survey
The New Rules Of Higher Education Marketing
How AI and Shifting Family Priorities are Reshaping Student Recruitment
AI isn’t new. It’s normal. Students and parents alike are increasingly using LLMs for research – for everything from homework help to their best options for higher education. If families already use AI to choose, the question is: how is your institution meeting them there? Our latest whitepaper outlines how to publish AI-readable answers to the most asked questions, making your value legible to both humans and machines.
