COMMUNITY COLLEGES

2-YEAR ENROLLMENT JOURNEY

Freshman – Sophomore Years

Exploring Opportunities

Research options, explore admissions requirements, create a budget

Junior Year

Refining the search

Plan, campus visits and complete virtual visits 

Summer – Fall Senior Year

Application Season

FAFSA application, visit with department heads, research, work-study opportunities, apply for scholarships

Spring Senior Year

Final Decision Time

Final decision time, accept scholarships, make final decisions, pay deposits, register for orientation, accept loans

Late Senior Year Summer

Summer Celebration and Preparation

Attend orientation, meet with advisors, register for classes, buy supplies

COMMUNITY COLLEGE RECRUITMENT STRATEGIES

Undergraduate male student working on homework while mother helps

Connecting the Right Audience with the Right Opportunities

Community colleges serve many audiences and educational needs, making them among the most versatile institutions in higher education.

Segmented Campaigns Deliver Better Results

Because of this, the marketing plan can be complicated. The approach for a traditional student will look much different than the campaigns targeting continuing education programs and specialty technical training.

girl reading paper with her mom, smiling
students doing homework, using various devices

Targeted Campaigns Hit the Bullseye Every Time

Narrow and specific targeting creates campaign efficiency and allows smaller budgets to still be impactful at driving enrollment across a community college’s diverse programs and offerings. Specific targeting of high schools or demographics well suited for technical programs paired with compelling social and video content will help future students see the value as well as the wide variety of career paths that start at a community college.

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