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SMART MARKETING FOR HIGHER EDUCATION

At Every Stage of the College Journey, Connections Drive Student Success

At Advance Education, we are a higher ed marketing agency that elevates student success through marketing campaigns as unique as you are. We craft customized enrollment campaigns for higher education institutions that promote student success while aligning with your institutional goals.

Our approach incorporates the human element to build connections between you and your students.

Parent & Student Survey Whitepaper

OUR LATEST WHITEPAPER

The Annual PARENT & Student Survey

Advance Education conducted a nationwide survey of both high school students and their parents to better understand what they are looking for from higher education – and the best marketing channels to reach and inspire them.

OUR LATEST WHITEPAPER

Parent & Student Survey Whitepaper

The Annual PARENT & Student Survey

STUDENT JOURNEYS

Individuals pursue higher education for different reasons and aspirations.

Be it high school freshmen dreaming of college life, seasoned professionals eyeing a new vocation, or returning learners inspired to attain a graduate degree, no two students’ paths are alike.

We understand the gravity of decisions for students (and their parents), and we can help you make a plan for success. Whether inspired by a life transition or a natural progression after graduation, we can help make the student journey seamless and empowering for both you and your students.

Just like no two students are alike, no two institutions are exactly alike. Since each institution is unique, we believe your marketing campaigns should be unique as well.

By mapping out student journeys for 2-year, 4-year, graduate, and vocational programs, we can help you forge a path to success built on data-driven insights.

From parent expectations to location to tuition, prospective students have a lot of factors to consider. We simplify the process by helping you create a plan to attract students and invest in their success.

mom and daughter visiting school

UNDERGRADUATE RECRUITMENT SOLUTIONS

GRADUATE RECRUITMENT SOLUTIONS

CONTINUING ED RECRUITMENT SOLUTIONS

VOCATIONAL RECRUITMENT SOLUTIONS

mom and daughter visiting school

UNDERGRADUATE RECRUITMENT SOLUTIONS

GRADUATE RECRUITMENT SOLUTIONS

CONTINUING ED RECRUITMENT SOLUTIONS

VOCATIONAL RECRUITMENT SOLUTIONS

OUR CAPABILITIES

Advance Education grows enrollment through highly customized marketing campaigns tailored to meet each institution’s enrollment goals.

At Advance Education, we blend new, customized strategies with our deep understanding of higher education to create powerful and persuasive marketing campaigns. By combining novel insights together with time-tested wisdom, we help higher education institutions pursue their goals, including:

Amplifying brand visibility across multiple platforms like social media and search engine results.

Cultivating a diverse student body through renewed student recruitment efforts.

Improving student retention rates by improving student services.

Bolstering long-term alumni engagement.

Whatever your goals are, at Advance Education, we deploy our enrollment strategies to help you pursue them.

CASE STUDIES

Advance Education is a trailblazing force in higher education marketing, but don’t just take our word for it—here’s what some of our customers have to say:

The College of Pharmacy has held a longstanding partnership with the marketing team at Advance Education. They took the time to educate me on each digital advertising product, our funding levels across products, ideal timing for different strategies, and how to optimize our inputs to get the best results. They listened to our unique program position, strategies for the cycle, and program highlights in order to make tailored recommendations. Each month, we review performance against industry benchmarks and make strategic adjustments. Their team allowed me to double the impact of our dollars spent and explore new markets that were cost prohibitive to recruit in person to. The team is quick to adapt strategies and create new content based on the campaign’s performance metrics, ensuring effectiveness and maximum impact of our dollars.

I highly recommend Advance Education to any educational institution looking to redefine its marketing strategy and achieve unparalleled enrollment success. For admissions offices, they are able to integrate directly into your needs and CRM without requiring digital marketing expertise. Here’s to many more years of collaboration and triumphs!

Kara Bowen, The University of Tennessee Health Science Center – College of Pharmacy

Our remarkable 250% increase in applications is a testament to the power of strategic collaboration. Our enrollment marketing partnership with Advance Education has not only elevated the USA College of Nursing’s visibility, but also ignited a passion for nursing education among aspiring students. Together, we are shaping a future filled with compassionate caregivers and visionary leaders.

Dr. Heather Hall, University of South Alabama College of Nursing

In addition to consistent and creative messaging, our team at Advance Education brings stellar insight to communication at Shelton State. They are committed not only to our institutional goals, but also to personal connection and a unique plan for optimizing our budget. We are incredibly grateful for their expertise.

Lisa Waldrop, Shelton State Community College

I have learned a lot from you and your team in the short time we have worked together. You have changed the way we do business. Thanks for all that you have done for this campus.

Cassandra Connor, PhD, Vice President, Traditions Campus, William Carey University

The cornerstone of our enrollment marketing campaigns is the understanding that no two organizations are alike. So, we create campaigns that align with our clients’ goals, achieving positive outcomes time after time.

Explore additional case studies from our clients.

NEXT STEPS

As the world changes, your institution’s needs are changing along with it, as are the needs of your students. That’s why we customize our unique approach to your institution. We help you facilitate the human connections that empower students for success.

Extraordinary results no longer require extraordinary effort—we streamline enrollment marketing, making it effortless and effective so you can focus on your students.

Ready to overhaul your institution’s marketing strategy? Contact us to embark on this transformative journey with us today!

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Shelton State Community College

Shelton State Community College is a public community college in Tuscaloosa, Alabama. Operated by the Alabama State Department of Postsecondary Education, Shelton is one of the largest two-year colleges in the state.

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