Shelton State Community College
Shelton State Community College is a public community college in Tuscaloosa, Alabama. Operated by the Alabama State Department of Postsecondary Education, Shelton is one of the largest two-year colleges in the state.
Key Campaign Objectives
SOLUTIONS
Digital Display
Digital Display on AL.com
The digital awareness campaign starts with sending Shelton State’s message to a strategically designed target audience of higher education intent (parents, seniors) located in Pickens County, Tuscaloosa County, Hale County and Bibb County.
To define our higher education intent audience, we take into account:
- Exclusive, first-party data (information collected by AL.com and affiliates that looks at what a user is reading, commenting on, and where they are located)
- We combine this with third-party data (information from outside data sources such as purchase behavior, household income, employment, etc.)
Extended Reach Display
Ads were delivered to same target group on an extended network with creative focusing on the high quality education provided by the college as well as dual enrollment programs.
Social Media Marketing
Snap, Facebook and Instagram were utilized to reach potential students within the defined geographic area. The creative was focused on the high quality education provided by the college as well as dual enrollment programs.
Paid Search (SEM)
Ads were delivered to those who were actively searching for educational programs offered by Shelton State on Google and Bing.
RESULTS
Through constant monitoring, ongoing campaign optimization, and regular face-to-face meetings to discuss campaign performance and evolving short-term and long-term goals, the campaign was able to achieve the following:
“In addition to consistent and creative messaging, our team at Advance Education brings stellar insight to communication at Shelton State. They are committed not only to our institutional goals, but also to personal connection and a unique plan for optimizing our budget. We are incredibly grateful for their expertise.”
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