Attracting new students has never been tougher for higher education institutions.
There is more competition than ever, with a rise in alternative credentials and online education. At the same time, fewer new students are entering undergraduate programs because of the enrollment cliff. Throw in a tumultuous political climate with new pressures, concerns about tuition costs, and the challenges all marketers face, like ad fatigue and messy data, and it is clear that higher education marketers have a mountain to climb.
This whitepaper breaks down these challenges and provides data-backed strategies and expert discussion on mitigating these hurdles.
Don’t miss this valuable resource that frames the current education landscape and will inform your enrollment marketing decisions for the upcoming year.
Download
Higher Ed Marketing:
Challenges, Solutions & Strategies
and learn to better understand and overcome current enrollment marketing challenges.
33%
of undergrads are adult learners
45%
of students struggle to find scholarships
85%
of high school students avoided applying due to cost
