VOCATIONAL SCHOOLS

VOCATIONAL ENROLLMENT JOURNEY

Trigger event

Life transition inspires search

New job opportunities, job, loss, changing economy, prompts search for “what’s next“

Research the options

Exploring the opportunities

Online research of schools and programs, costs in case studies of past student success

Summer – Fall Senior Year

Application Season

Applying for loans and scholarships, campus visits, talks with school admissions and department heads

Application

Culling the options

Prospects typically apply to only one or two schools

TECHNICAL AND CAREER EDUCATION MARKETING

girl in workshop wearing safety glasses

Technical & career education programs differ significantly from more traditional academic programs. Therefore, so, too, do strategic marketing plans vary from one student niche to another.

Whether preparing for culinary arts, elite blue-collar skills or emerging technical fields, students are craving a pathway to jobs with industries that can give them a bright future.

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