Shippensburg University Reduces Summer Melt Through Strategic Student Engagement
A coordinated three-month campaign combined strategic audience targeting with multi-channel messaging to keep admitted students engaged, reduce summer melt, and strengthen Shippensburg University's incoming class. The Challenge For many colleges and universities, one [...]
Building Demand for Workforce Programs
The Challenge SUNY Genesee Community College wanted to increase awareness of its workforce development programs and drive enrollment for key career-focused training opportunities. The college needed to connect with non-traditional learners in rural and underserved communities and demonstrate how these programs [...]
Southern Union State Community College
Southern Union State Community College, serving students across six rural Alabama counties, wanted to boost registrations for its Veterinary Technology Program ahead of Fall 2025. With affordability, technical excellence, and health science training at its core, the college needed to cut through [...]
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AI for Education
A Marketer’s Guide to Visibility, Discovery, and Enrollment in an AI-Mediated World
Prospective students aren’t just searching differently. They’re discovering, comparing, and evaluating institutions through AI before they ever visit a website.
This guide explores how AI is reshaping the enrollment journey and what enrollment marketers can do to improve visibility, build trust, and prepare for the future of student discovery.