Increasing enrollment with online video marketing
The Challenge
A medical assistant and nursing career training facility wanted to increase enrollment and generate more leads from prospective new students. They wanted to convey information about their programs and make an emotional connection with prospects.
Results
37% increase
in attributable form-fill conversions
Enrollment outpaced last year by
145%
Evening classes reached
100% capacity
within 45 days
How We Did it
We encouraged the client to implement an online video program. With their 30-second spots, the facility could target various prospective students based on education levels and aspirational goals. By redirecting part of their ad budget away from radio, which delivers only a broad, unspecified audience, the client could reach their optimal target audience effectively. The marketing program also included targeted email and Facebook ads to promote their schedule of evening classes.
To learn how we can increase your enrollment, too, contact our team today.
OUR LATEST WHITEPAPER
AI for Education
A Marketer’s Guide to Visibility, Discovery, and Enrollment in an AI-Mediated World
Prospective students aren’t just searching differently. They’re discovering, comparing, and evaluating institutions through AI before they ever visit a website.
This guide explores how AI is reshaping the enrollment journey and what enrollment marketers can do to improve visibility, build trust, and prepare for the future of student discovery.
