Case Study

In 2023, the campaign ran only April through June, and garnered an average of 217 conversions each month. In 2024, the campaign has been consistently running through the first 6 months of the year, generating an average of 380 per month.

Our campaign for The University of Northern Colorado (UNC) resulted in 26,431 users reached, a 0.58% click-through rate (CTR) and 617 registrants, exceeding goal by 23%.

Using Digital Display, Extended Reach Display, Social Media Marketing and Paid Search (SEM), this campaign for a community college achieved 0.37% CTR, 4,000 targeted visits, 401,296 impressions and 54% Y.O.Y. increase in users in targeted geography.

The campaign achieved a 37% increase in attributable form-fill conversions. Enrollment outpaced last year by 145%, and evening classes reached 100% capacity within 45 days.

The campaign achieved a 60% reduction in cost per acquisition and a 55% boost in enrollments. By centralizing the management of the school's many degree programs, we lowered our student acquisition costs from over $100 per lead to under $50, thanks to our large pool of experienced strategists.

The college saw a significant increase in enrollment, from 5,500 full-time equivalent students in 2022/2023 to 5,800 FTE in 2023/2024, on pace and expected to exceed the target and generate a high return on investment (ROI).

SPONSOR CONTENT SERIES, COUPLED WITH MULTIPLE CROSS-CHANNEL DIGITAL PROMOTIONS, EXCEEDED TARGET COST-PER-CONVERSION GOALS FOR ONLINE DEGREE AND CERTIFICATE PROGRAMS Leveraging an informative monthly sponsored content series coupled with multiple cross-channel digital promotions, the college’s standing as an industry thought leader improved, [...]