University Achieves Highest Enrollment in More Than a Decade
A comprehensive digital marketing strategy significantly boosted brand engagement and achieved record-breaking enrollment in Fall 2024. CAMPAIGN RESULTS 900% increase in website traffic compared to prior year, dramatically enhancing online [...]
Empowering Michigan’s Future: A Community College Success Story
Through targeted advertising campaigns, we effectively communicated the college's unique selling points and highlighted the benefits of pursuing higher education through the Michigan Reconnect program.
Clemson University’s College of Business Sees 207% Engagement Surge
The Challenge Clemson University’s Wilbur O. and Ann Powers College of Business Master of Science in Data Science and Analytics program had seen stable enrollment year after year; however, there was a desire to double the [...]
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AI for Education
A Marketer’s Guide to Visibility, Discovery, and Enrollment in an AI-Mediated World
Prospective students aren’t just searching differently. They’re discovering, comparing, and evaluating institutions through AI before they ever visit a website.
This guide explores how AI is reshaping the enrollment journey and what enrollment marketers can do to improve visibility, build trust, and prepare for the future of student discovery.