What Graduate Learners Wish Schools Would Talk About More Openly
Choosing a graduate program takes time, research, and careful comparison. Along the way, many prospective students feel that key information is not always clearly communicated.
This gap shapes how programs are evaluated and how confident people feel moving forward.
What learners want to hear
Prospective students are looking for more transparency around the realities of the program experience and outcomes.

- 50% want more transparency around work and life balance
- 47% want clearer insight into the true cost of attendance
- 37% are looking for honest conversations about job prospects
- 34% want more clarity on the application process
- 33% want schools to talk more openly about mental health during grad school
- 32% are looking for more information on family support resources
These responses highlight a clear theme. Learners are not just looking for information. They are looking for honesty.
What this means for programs
Clear and direct communication helps set expectations early. When expectations are well defined, it becomes easier to evaluate options and move forward with confidence.
Transparency reduces uncertainty and supports more informed decisions.
Why this matters
Pursuing graduate education is a long-term commitment that requires time, effort, and resources. Expectations reflect that level of investment.
Programs that communicate openly about cost, workload, and outcomes align more closely with how decisions are made.
Explore the Full Findings
The Graduate Learner Insights from Advance Education explore how professionals evaluate programs, build confidence, and make enrollment decisions.
Access the 2026 Graduate Learner Insights. Understand how professionals choose graduate programs.
Get your copy now.

Download
The Era of Intentional Enrollment
A Guide to Understanding The Graduate Learner

OUR LATEST WHITEPAPER
3rd Annual Parent & Student Survey
The New Rules Of Higher Education Marketing
How AI and Shifting Family Priorities are Reshaping Student Recruitment
AI isn’t new. It’s normal. Students and parents alike are increasingly using LLMs for research – for everything from homework help to their best options for higher education. If families already use AI to choose, the question is: how is your institution meeting them there? Our latest whitepaper outlines how to publish AI-readable answers to the most asked questions, making your value legible to both humans and machines.





