Four Pillars of Higher Ed Enrollment Marketing Whitepaper
This informative free guide offers actionable insights and strategies, drawing from our extensive industry experience and data-informed approach. These pillars encompass the essential components of higher education enrollment marketing, from laying the groundwork to ongoing refinement and improvement. Designed specifically for marketing executives in colleges and universities, the whitepaper provides the tools needed to navigate and succeed in today’s dynamic educational landscape.
The Shift in Student Recruitment
Traditional Methods vs. Digital Methods In the past, student recruitment primarily relied on traditional methods such as school visits, college fairs, direct mail campaigns, and print advertisements. These approaches focused on face-to-face interactions and distributing physical materials to prospective students. High school visits allowed admissions officers to connect personally with students and provide detailed information about their institutions.
Demystifying SEO for Higher Education Whitepaper
To stand out among thousands of colleges and universities, it’s essential to shift resources towards developing your online presence. Search engine optimization (SEO) is crucial for higher education institutions to ensure visibility and attract prospective students.
Display Advertising Throughout the Journey Whitepaper
Advance Education’s unique approach, Layered Display, is a proven technique combining a traditionally top-of-funnel solution, to have significant positive impact on other campaign tactics, such as search, social, organic, and direct website engagement. This whitepaper dives into more detail including methodology and key findings related to this unique approach to display advertising for higher education institutions.
The Prospective Student Journey: Marketing Optimizations for Schools of All Sizes
Inquiries represent an excellent opportunity to connect with students and initiate a relationship. When schools capture inquiry leads from interested students, this is the ideal time to begin communication.
The Prospective Student Journey: Decision Time Converting Inquiries to Applicants
Let’s zoom into this critical stage and examine the micro-moments you should be focused on to improve conversion rates. Every tiny increase in your success can net more students in your classrooms.
The Prospective Student Journey: Capturing Inquiries
Most marketing touches occur before that initial inquiry. The primary objective is to transition inquirers into applicants and ultimately committed students. When students and their parents are making these decisions, from late junior to senior year, you have more opportunities to influence their decision.
Four Pillars of Higher Ed Enrollment Marketing Whitepaper
The Shift in Student Recruitment
Demystifying SEO for Higher Education Whitepaper
Display Advertising Throughout the Journey Whitepaper
The Prospective Student Journey: Marketing Optimizations for Schools of All Sizes
The Prospective Student Journey: Decision Time Converting Inquiries to Applicants
The Prospective Student Journey: Capturing Inquiries
Recent Posts
OUR LATEST WHITEPAPER
The Prospective Student Journey:
Reaching Traditional College Students
We have identified four specific points in the journey where schools can make small changes that can increase the number of incoming students. Learn how to implement these changes and optimize these opportunities.