Cost Concerns Are Driving Students Away
Higher education marketers are navigating one of the most challenging landscapes in recent history. Rising costs, a shrinking student pipeline, digital fatigue, political pressures, and messy data have all made it increasingly difficult to attract and enroll students. However, with the right strategy in place, each of these challenges presents an opportunity for growth.
The Enrollment Cliff Is Coming, But You Still Have Time
Higher education marketers are navigating one of the most challenging landscapes in recent history. Rising costs, a shrinking student pipeline, digital fatigue, political pressures, and messy data have all made it increasingly difficult to attract and enroll students. However, with the right strategy in place, each of these challenges presents an opportunity for growth.
The Pressure’s On, But So Is The Opportunity
Higher education marketers are navigating one of the most challenging landscapes in recent history. Rising costs, a shrinking student pipeline, digital fatigue, political pressures, and messy data have all made it increasingly difficult to attract and enroll students. However, with the right strategy in place, each of these challenges presents an opportunity for growth.
Higher Ed Marketing Challenges, Solutions & Strategies Whitepaper
With rising competition from alternative credentials and online education, and fewer students entering college due to the enrollment cliff, higher ed marketers face steep challenges. Add political uncertainty, tuition concerns, ad fatigue, and messy data, and the landscape is tougher than ever. This whitepaper explores these issues and offers data-driven strategies and expert insights to help navigate them.
Second Annual Parents and Students Survey
In our 2nd Annual Parents and Students Post-Secondary Education Survey, we uncovered the motivations driving the most targeted segments for education marketers: high school students and their parents. We outline how all institutions – public and private four-year schools, community colleges, and vocational education programs – can work through or mitigate the current challenges impacting post-secondary enrollment.
Four Pillars of Higher Ed Enrollment Marketing Whitepaper
This informative free guide offers actionable insights and strategies, drawing from our extensive industry experience and data-informed approach. These pillars encompass the essential components of higher education enrollment marketing, from laying the groundwork to ongoing refinement and improvement. Designed specifically for marketing executives in colleges and universities, the whitepaper provides the tools needed to navigate and succeed in today’s dynamic educational landscape.
Demystifying SEO for Higher Education Whitepaper
To stand out among thousands of colleges and universities, it’s essential to shift resources towards developing your online presence. Search engine optimization (SEO) is crucial for higher education institutions to ensure visibility and attract prospective students.
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OUR LATEST WHITEPAPER
Higher Education Marketing
Challenges, Solutions & Strategies
With rising competition from alternative credentials and online education, and fewer students entering college due to the enrollment cliff, higher ed marketers face steep challenges. Our latest whitepaper explores these issues and offers data-driven strategies and expert insights to help navigate them.