The Crumbling Cookie Jar: Embracing Contextual Targeting in a Cookieless Future
Unlike cookie-based targeting, which follows users around the web, contextual targeting focuses on the environments where ads appear.
Mobile First! Why Your Desktop Marketing is Outdated
Discovery happens on mobile: 63% of product discoveries occur on smartphones (Think with Google, 2023). If you're not there, you're invisible.
Amplify Your Grant-Funded Initiatives
HOW CAN WE PARTNER TO ACHIEVE YOUR GOALS? If you’re an educator looking to make a difference with your grant-funded project, we’re here to help. Whether you’re a dean, a researcher, or a grant writer, reach out to us [...]
Parent & Student Survey 2024 Edition: Most Effective Digital Marketing Channels
Our Parent & Student Survey Whitepaper also sheds light on the key considerations influencing students’ thoughts about post-secondary education options.
Parent & Student Survey 2024 Edition: The Student and Parent Search Journey
The journey to discover "what's next" after high school begins for every student, with over 50% initiating this exploration in their freshman or sophomore years, and over 80% actively engaged by junior year
Advance Local recognized once again as 2024 GOOGLE Premier Partner
We’re thrilled to announce that our parent company Advance Local has once again been named a Google Premier Partner for 2024
Lookalike Audiences Sunset: Embracing New Horizons in LinkedIn Targeting
Attention, marketers! Buckle up, because we’re about to journey through a significant shift in the LinkedIn advertising landscape. As of February 29, 2024, our faithful friend, Lookalike Audiences, will sunset. But fear not… this isn’t a dead end, [...]
