WHITEPAPER:

THE PROSPECTIVE STUDENT JOURNEY:

Reaching Traditional College Students

How well are you targeting prospective students throughout all stages of enrollment?

Who are your most likely converts? How and when are you targeting them? What is your average rate of conversion through the enrollment stages?

Identifying gaps, friction points and optimizing your content plan can help boost not only the number of prospective students in your pipeline but also the rate of converting those contacts into enrolled students.

We have identified four specific points in the journey where schools can make small changes that can increase the number of students incoming students. Download our latest whitepaper today to learn how to implement these changes and optimize these opportunities.

Download

The Prospective
Student Journey:

Reaching Traditional College Students

and unlock practical strategies for boosting enrollment.

This guide contains insights on how and when to target students and their parents as well as valuable ideas for content and timing.

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50%

of high school students begin the college search in their freshman and sophomore years

54%

of parents begin the college search in their child’s freshman and sophomore high school years

10.4%

the 2023 national average of students that completed enrollment after the initial college inquiry

Other opportunities to optimize your enrollment marketing:

Streamline the RFI process

Improve conversions from inquiries

Reach out with one-on-one support

Keep timely communication and engagement after application until matriculation

If you’d like to learn more about how we can help you adapt to the evolving education marketing landscape and ramp up your efforts, please contact us today.

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Let’s work together on your student enrollment strategy.

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