Enrollment StrategiesLesley Delchamps2023-11-30T10:27:58-06:00

WE BUILD STRATEGIES

Designed to Attract the Students that Fit Your School’s Brand

Whether a campaign targeting undergraduate recruiting, graduate program recruitment, continuing education programs, or alumni engagement and development, Advance Higher Education Marketing offers customized, disruptive & innovative marketing solutions that reach your target audience and produce results.

Our higher ed enrollment marketing team leverages data-rich information to build highly customized, cost-efficient marketing strategies that produce real results that provide a high return on investment. Through leveraging powerful partnerships, we expand client reach to 97% of web users in the Southeast.

We exceed client expectations through innovative strategies that include custom search engine strategies, target audience development, innovative digital marketing techniques, tested and optimized ad placement, and transparent campaign reporting that effectively tells an institution’s story to desired target audiences.

Each client is assigned a dedicated point of contact, providing timely communication and high-touch customer service. They’re part of an agile team that works together to ensure optimal campaign performance and effectiveness through continuous campaign oversight. We provide clear, concise, and meaningful reporting slides for clients to share with leadership and internal marketing teams.

As an affiliate of one of the nation’s top ten largest publishers, Advance Local, Advance Higher Education Marketing is uniquely positioned to act as both an agency partner and direct distribution channel for client campaign strategy.

CUSTOM-FIT UNDERGRADUATE RECRUITMENT STRATEGIES

Undergraduate male student working on homework while mother helps

Custom-Fit Undergraduate Recruiting Strategies

Our field includes a highly competitive target audience that includes a long (12 – 14 month) decision cycle. Traditional 4-year institutions mostly focus on effective branding as well as student and parent engagement. Basically, laying a foundation for effective and inspirational storytelling will allow prospective students to be comfortable with a college decision. Above all, they can begin to envision a successful future at your college.

Targeting Prospective Students & Their Influencers

Our marketing approach for this type of brand starts with foundational and targeted messaging to prospective students and their parents. Furthermore, the next layers are followed up by specifically targeted creative designed to showcase your best programs based on audiences interests.

Read more in our student survey whitepaper here.

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students doing homework, using various devices

Multi-layered Marketing for Optimal Results

Advance Higher Education Marketing Approach & Strategy focuses on building powerful campaigns with multiple layers of tactics, including online display, geo-fencing, social media (Facebook, Instagram, Snapchat, TikTok), and video advertising (YouTube, CTV,OTT), allow for a more holistic and effective approach to bringing future students to your website.

COMMUNITY COLLEGE RECRUITMENT STRATEGIES

Connecting the Right Audience with the Right Opportunities

Community Colleges are a lot like a utility knife… they do so many things that many people are surprised to know about.

Segmented Campaigns Deliver Better Results

Because of this the marketing plan can be complicated. The approach for a traditional student will look much different than the campaigns targeting continuing education programs and specialty technical training.

Targeted Campaigns Hit the Bullseye Every Time

Narrow and specific targeting creates campaign efficiency and allows smaller budgets to still be impactful at driving new students across all a community college’s offerings. Specific targeting of high schools or demographics well suited for technical programs paired with compelling social and video content will help future students see the value as well as the wide variety of career paths that start at a community college.

TECHNICAL AND CAREER EDUCATION MARKETING

girl in workshop wearing safety glasses

Technical & career education programs differ significantly from more traditional academic programs. Therefore, so, too, do strategic marketing plans vary from one student niche to another.

Whether preparing for culinary arts, elite blue-collar skills or emerging technical fields, students are craving a pathway to jobs with industries that can give them a bright future.

ALUMNI ENGAGEMENT MARKETING

Connecting with unique alumni populations requires unique marketing strategies.

Our data insights team help you better understand your individual alumni groups and create strategic marketing plans that extend beyond traditional mediums like email marketing and direct mail campaigns.

Segmented marketing campaigns focus on more of what you want in a specific campaign from greater reach to increased engagement to greater alumni donations.

CONTINUING EDUCATION MARKETING

As the appeal of continuing education programs continues to grow, it’s more important than ever to effectively reach specific target audiences. One of the key ways to define & reach different segments is to study each segment’s respective online behavior.

By understanding a target audience’s online behavior, from preferred social media platforms to the most common days & times an audience is online to even more specific characteristics such as career field, enrollment status, etc., you’re able to make the most financially efficient and results-oriented marketing plans to achieve your goals.

Read more in our blog “Who Are Today’s Nontraditional Students”

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Shelton State Community College

Shelton State Community College is a public community college in Tuscaloosa, Alabama. Operated by the Alabama State Department of Postsecondary Education, Shelton is one of the largest two-year colleges in the state.

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