Universities and Four Year CollegesLesley Delchamps2023-11-30T10:23:27-06:00

UNIVERSITIES

and Four Year Schools

4-YEAR ENROLLMENT JOURNEY

Freshman – Sophomore Years

Exploring Opportunities

Research options, explore admissions requirements, create a budget

Junior Year

Refining the search

Plan campus visits, complete virtual visits, decide between vocational, 2-year and 4-year options

Summer – Fall Senior Year

Application Season

FAFSA application, early decision applications, housing applications, scholarship applications 

Spring Senior Year

Final Decision Time

Accept scholarships, make final decisions, pay deposits, register for orientation, accept loans

Late Senior Year Summer

Summer Celebration and Preparation

Attend orientation, register for classes, buy supplies, reach out to future roommates, advisors and friends

UNDERGRADUATE ENROLLMENT MARKETING STRATEGIES

Undergraduate male student working on homework while mother helps

Custom-Fit Undergraduate Recruiting Strategies

Our field includes a highly competitive target audience that includes a long (12 – 14 month) decision cycle. Traditional 4-year institutions mostly focus on effective branding as well as student and parent engagement. Basically, laying a foundation for effective and inspirational storytelling will allow prospective students to be comfortable with a college decision. Above all, they can begin to envision a successful future at your college.

Targeting Prospective Students & Their Influencers

Our marketing approach for this type of brand starts with foundational and targeted messaging to prospective students and their parents. Furthermore, the next layers are followed up by specifically targeted creative designed to showcase your best programs based on audiences interests.

Read more in our student survey whitepaper here.

girl reading paper with her mom, smiling
students doing homework, using various devices

Multi-layered Marketing for Optimal Results

Advance Higher Education Marketing Approach & Strategy focuses on building powerful campaigns with multiple layers of tactics, including online display, geo-fencing, social media (Facebook, Instagram, Snapchat, TikTok), and video advertising (YouTube, CTV,OTT), allow for a more holistic and effective approach to bringing future students to your website.

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Shelton State Community College

Shelton State Community College is a public community college in Tuscaloosa, Alabama. Operated by the Alabama State Department of Postsecondary Education, Shelton is one of the largest two-year colleges in the state.

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