Parent Power: The Missing Link in Your Enrollment Strategy (New Data Reveals What Actually Drives Family Decisions)
Is your enrollment strategy only reaching half of your decision makers?
Colleges are laser focused on convincing students their school is the right choice – but our research shows parents have tremendous influence on most post-secondary choices including:
- 1Where students apply
- 2How many applications students submit
- 3How much debt students will accept
- 4What students major in
- 5And more!
Parents are major influencers in their students’ higher education decisions
An important part of any enrollment strategy is unlocking the power of the parent. Parents reveal the key information they are looking for to help steer their student to your school. Get our latest report detailing how students and their parents are figuring out what options are right for them. Find out how to reach these two segments and motivate them to take the next step. Download the 2nd Annual Parent & Student Survey Report from Advance Education.
Fill out the form below to download the report.
Download
The 2nd Annual
Parent & Student Survey
FOR HIGHER EDUCATION
and learn how to better reach your most targeted enrollment segments: students and their parents.
This guide outlines the biggest current challenges of education marketers, and ideas showing how your enrollment strategy can overcome and thrive.
95%
of parents are using digital sources to research post-secondary options for their children
95%
of ALL teens use YouTube
2x
the number of parents are considering vocational schools than their children
Other areas we cover that will help increase awareness of your institution among students and their parents:
OUR LATEST WHITEPAPER
3rd Annual Parent & Student Survey
The New Rules Of Higher Education Marketing
How AI and Shifting Family Priorities are Reshaping Student Recruitment
AI isn’t new. It’s normal. Students and parents alike are increasingly using LLMs for research – for everything from homework help to their best options for higher education. If families already use AI to choose, the question is: how is your institution meeting them there? Our latest whitepaper outlines how to publish AI-readable answers to the most asked questions, making your value legible to both humans and machines.
