Amplify Your Grant-Funded Initiatives
HOW CAN WE PARTNER TO ACHIEVE YOUR GOALS? If you’re an educator looking to make a difference with your grant-funded project, we’re here to help. Whether you’re a dean, a researcher, or a grant writer, reach out to us [...]
Geofencing vs Geotargeting for Colleges
College marketers are increasingly using geolocation services, and for a good reason—it helps get information to the people most likely to be interested in your school. A geolocation is the physical location of a device, and marketing targeting a device in a defined [...]
The Do’s and Don’ts of Digital Marketing for Higher Education
Digital marketing offers you a great return on investment, but you can always optimize it further. Here are some do’s and don’ts that can help higher education institutions of all sizes think about their digital strategies: […]
Direct Mail vs. Email: Which is best for reaching potential students?
Do high school students actually read physical mail from colleges sent to their homes? […]
Where Do High School Students Pay Attention to Potential Colleges?
When it is time to focus attention on their potential school options, students shift to noticing email and social media the most, with still directing some attention to what they hear from counselors. […]
Offering Virtual Application to Support Underserved Students
We learned a lot about operating in virtual environments during the pandemic. But admissions offices and other college departments can carry these lessons from digital interactions forward with initiatives that will help all potential applicants—especially those from low-income high schools, first-generation college students, [...]
Shelton State Community College
Shelton State Community College is a public community college in Tuscaloosa, Alabama. Operated by the Alabama State Department of Postsecondary Education, Shelton is one of the largest two-year colleges in the state.
