Amplify Your Grant-Funded Initiatives
HOW CAN WE PARTNER TO ACHIEVE YOUR GOALS? If you’re an educator looking to make a difference with your grant-funded project, we’re here to help. Whether you’re a dean, a researcher, or a grant writer, reach out to us [...]
Geofencing vs Geotargeting for Colleges
College marketers are increasingly using geolocation services, and for a good reason—it helps get information to the people most likely to be interested in your school. A geolocation is the physical location of a device, and marketing targeting a device in a defined [...]
The Do’s and Don’ts of Digital Marketing for Higher Education
Digital marketing offers you a great return on investment, but you can always optimize it further. Here are some do’s and don’ts that can help higher education institutions of all sizes think about their digital strategies: […]
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AI for Education
A Marketer’s Guide to Visibility, Discovery, and Enrollment in an AI-Mediated World
Prospective students aren’t just searching differently. They’re discovering, comparing, and evaluating institutions through AI before they ever visit a website.
This guide explores how AI is reshaping the enrollment journey and what enrollment marketers can do to improve visibility, build trust, and prepare for the future of student discovery.