Direct Mail vs. Email: Which is best for reaching potential students?
Do high school students actually read physical mail from colleges sent to their homes? […]
Where Do High School Students Pay Attention to Potential Colleges?
When it is time to focus attention on their potential school options, students shift to noticing email and social media the most, with still directing some attention to what they hear from counselors. […]
Offering Virtual Application to Support Underserved Students
We learned a lot about operating in virtual environments during the pandemic. But admissions offices and other college departments can carry these lessons from digital interactions forward with initiatives that will help all potential applicants—especially those from low-income high schools, first-generation college students, [...]
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AI for Education
A Marketer’s Guide to Visibility, Discovery, and Enrollment in an AI-Mediated World
Prospective students aren’t just searching differently. They’re discovering, comparing, and evaluating institutions through AI before they ever visit a website.
This guide explores how AI is reshaping the enrollment journey and what enrollment marketers can do to improve visibility, build trust, and prepare for the future of student discovery.