Shelton State Community College: Campaign Promoting Access to Affordable Education
Shelton State Community College is a public community college in Tuscaloosa, Alabama. Operated by the Alabama State Department of Postsecondary Education, Shelton is one of the largest two-year colleges in the state.
Helping Students Find You: SEO for Smaller Colleges
Websites play a huge role in how today’s teens research higher education. Smaller institutions can get a lot of mileage out of an optimized website. AMG Higher Education’s survey of high school students shows many ways in which websites are crucial to being [...]
Marketing Student Services to Mentally Exhausted Prospects
Student affairs and support professionals are on the front lines of providing today’s students with resources to succeed at learning. Burnout and mental health challenges are rampant in society, but college students have had a particularly tough time in the past three years. [...]
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AI for Education
A Marketer’s Guide to Visibility, Discovery, and Enrollment in an AI-Mediated World
Prospective students aren’t just searching differently. They’re discovering, comparing, and evaluating institutions through AI before they ever visit a website.
This guide explores how AI is reshaping the enrollment journey and what enrollment marketers can do to improve visibility, build trust, and prepare for the future of student discovery.