High-Quality Digital Learning: Promoting Higher Education Innovations
Many colleges and universities realize that they can add appeal to their offerings with distance learning tools, increasingly incorporating hybrid elements into their traditional offerings. Of course, online learning has always had some extra allure for adult, non-traditional students. […]
Data Science 101 for Higher Ed Marketing
With a rapidly shifting higher education sector, schools need to fully use every tool at their disposal to help them attract, enroll, and support students through graduation. Unfortunately, universities generally underuse the information they possess. Individual departments often hold data that is not [...]
Design vs. Content: The Quality of Both Matters
In marketing, there is tension between content and design. Which is more important? Which should come first? How should you allocate a limited budget? These questions come up for everyone in marketing, and the higher education enrollment profession is no stranger to this [...]
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AI for Education
A Marketer’s Guide to Visibility, Discovery, and Enrollment in an AI-Mediated World
Prospective students aren’t just searching differently. They’re discovering, comparing, and evaluating institutions through AI before they ever visit a website.
This guide explores how AI is reshaping the enrollment journey and what enrollment marketers can do to improve visibility, build trust, and prepare for the future of student discovery.