Best Digital Practices for Admissions
Admissions digitization efforts require creativity, structure, and consideration of the wide range of student needs and preferences. Reaching students “where they are” can count for a lot, with live events on social media, access to chats and Q & A sessions in multiple [...]
Behavioral Targeting and Predictive Analytics in Higher Ed
Big data has many uses in higher education, with many applications transferred over from business uses. Colleges and universities are adopting analytics to improve enrollment and retention. Two of the AI tools in the arsenal for schools are behavioral targeting and predictive analytics. [...]
Search Retargeting: Getting Your Message to the Most Likely Prospects
Imagine a prospective student thinking about schools. First, they browse a few websites for colleges nearby, just glancing at the programs. Then they are off to do something else. Real life. Whether this prospect is a high school senior or a working parent, [...]
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AI for Education
A Marketer’s Guide to Visibility, Discovery, and Enrollment in an AI-Mediated World
Prospective students aren’t just searching differently. They’re discovering, comparing, and evaluating institutions through AI before they ever visit a website.
This guide explores how AI is reshaping the enrollment journey and what enrollment marketers can do to improve visibility, build trust, and prepare for the future of student discovery.