8 Ways to Use Geofencing in Higher Ed Marketing
Higher education marketing has sprung into the digital age, but not all institutions effectively use the available tools to target their prospective students. Geofencing, where marketers target advertising to mobile devices that enter a specific geographic area, is one innovation that can deliver [...]
7 Higher Education Trends to Know for 2022
Higher education is now well steeped in digital marketing to reach prospective students and their parents. Institutions that lag will need to increase their use of social and online platforms to help them achieve their admissions goals. Here are key trends that will [...]
6 Marketing Tips for Religious and Vocational Schools
Most religious and vocational schools are smaller than public universities, but that doesn’t mean they are less desirable to prospective students. […]
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AI for Education
A Marketer’s Guide to Visibility, Discovery, and Enrollment in an AI-Mediated World
Prospective students aren’t just searching differently. They’re discovering, comparing, and evaluating institutions through AI before they ever visit a website.
This guide explores how AI is reshaping the enrollment journey and what enrollment marketers can do to improve visibility, build trust, and prepare for the future of student discovery.