The Best Content Your Brand Will Ever Make Is Already Living Inside Your Team
Finding schools is only the first step. Our survey shows that once families begin comparing options, they quickly shift from discovery to evaluation. At that stage, students and parents are not asking the same questions. They are both trying to make the right choice, but they use different filters to get there.
Seth Godin’s AI Prompt Decks: Your Guide to Mastering AI Dexterity in 2026
In 1999, Seth Godin wrote "Permission Marketing," introducing a revolutionary approach to connecting with audiences. His insight was profound yet simple: a marketer's job isn't just to "get someone to move"—it's to get them to care first, then guide them toward action. [...]
Education Marketing Metrics: Why Web Traffic Doesn’t Equal Enrollment
Today’s student journey has evolved dramatically. With AI-powered search, aggregator platforms, and peer-driven reviews, prospective students are gathering nearly all their information before they ever click on your site.
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OUR LATEST WHITEPAPER
3rd Annual Parent & Student Survey
The New Rules Of Higher Education Marketing
How AI and Shifting Family Priorities are Reshaping Student Recruitment
AI isn’t new. It’s normal. Students and parents alike are increasingly using LLMs for research – for everything from homework help to their best options for higher education. If families already use AI to choose, the question is: how is your institution meeting them there? Our latest whitepaper outlines how to publish AI-readable answers to the most asked questions, making your value legible to both humans and machines.