How Often Should Schools Post on TikTok?
Insights from 11 Million Posts Reveal the Ideal Cadence for Colleges and Education Marketers TikTok has become the new search engine for the next generation of learners. Students scroll for campus tours, faculty voices, and student experiences — often before ever visiting [...]
Marketing in Education: Connecting with the Next Generation of Learners
Marketing for education has never been more complex—or more crucial. The need for strategic, student-centered marketing has been greatly impacted by increased competition, shifting enrollment demographics, and enrollment fluctuations. Traditional advertising and recruitment methods are no longer enough; today’s students seek authentic [...]
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AI for Education
A Marketer’s Guide to Visibility, Discovery, and Enrollment in an AI-Mediated World
Prospective students aren’t just searching differently. They’re discovering, comparing, and evaluating institutions through AI before they ever visit a website.
This guide explores how AI is reshaping the enrollment journey and what enrollment marketers can do to improve visibility, build trust, and prepare for the future of student discovery.