Reach Students Early: The Role of Key Influencers in Shaping Their Educational Journey

First impressions make a difference

And the first person to make a good impression can change the course of a young student’s educational path. If you’re not marketing to these key influencers, you may not be reaching students soon enough to make a difference.

Learn more about how students think about their educational choices in our latest report. Download the 2nd Annual Parent & Student Survey Report from Advance Education.

When researching options, where do students begin?

Fill out the form below to download the report.

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The 2nd Annual

Parent & Student Survey

FOR HIGHER EDUCATION

and learn how to better reach your most targeted enrollment segments: students and their parents.

This guide outlines the biggest current challenges of education marketers, and ideas showing how your enrollment strategy can overcome and thrive.

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95%

of parents are using digital sources to research post-secondary options for their children

95%

of ALL teens use YouTube

2x

the number of parents are considering vocational schools than their children

Other areas we cover that will help increase awareness of your institution among students and their parents:

The most important factors considered in the college search process:
- what motivates students’ choices
- what parents consider the most important factors
How students and their parents interact with school advertising:
- The apps where students AND their parents spend most of their ‘social media’ time
- What other sources are used for school research: digital, direct mail, etc.
How to use the survey insights to optimize your enrollment strategy:
- Vocational schools
- Community colleges
- Four-year universities

We’re proud of our work

Baldwin County Public Schools

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William & Mary Experiences +300% Conversions from Creative Swap

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University Achieves Highest Enrollment in More Than a Decade

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Empowering Michigan’s Future: A Community College Success Story

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If you’d like to learn more about how we can help you adapt to the evolving education marketing landscape and ramp up your efforts, please contact us today.

OUR LATEST WHITEPAPER

Higher Education Marketing

Challenges, Solutions & Strategies

With rising competition from alternative credentials and online education, and fewer students entering college due to the enrollment cliff, higher ed marketers face steep challenges. Our latest whitepaper explores these issues and offers data-driven strategies and expert insights to help navigate them.

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