Two-Thirds of Students Pick Colleges Based on Post-Grad Success—Is Your Marketing Missing This Critical Message?!
What about your school is attracting new students?
New dorms? A great football team? That new three-dimensional direct mail piece?
Our new report – The Second Annual Parents and Students Survey – answers the question, why do students choose one school over another? Our data shows, more than anything else, students are looking for a school that will set them up for financial success AFTER they graduate.
What motivates students’ choices?
Is your school demonstrating how you are prepping students to win post-graduation? Do you have the right content on your website? Do you have the right targeting and messaging to get noticed where students are spending their digital lives?
Learn more about how students think about their educational choices in our latest report. Download the 2nd Annual Parent & Student Survey Report from Advance Education.
Fill out the form below to download the report.
Download
The 2nd Annual
Parent & Student Survey
FOR HIGHER EDUCATION
and learn how to better reach your most targeted enrollment segments: students and their parents.
This guide outlines the biggest current challenges of education marketers, and ideas showing how your enrollment strategy can overcome and thrive.
95%
of parents are using digital sources to research post-secondary options for their children
95%
of ALL teens use YouTube
2x
the number of parents are considering vocational schools than their children
Other areas we cover that will help increase awareness of your institution among students and their parents:
OUR LATEST WHITEPAPER
AI for Education
A Marketer’s Guide to Visibility, Discovery, and Enrollment in an AI-Mediated World
Prospective students aren’t just searching differently. They’re discovering, comparing, and evaluating institutions through AI before they ever visit a website.
This guide explores how AI is reshaping the enrollment journey and what enrollment marketers can do to improve visibility, build trust, and prepare for the future of student discovery.
