University of South Alabama College of Nursing – Graduate Programs Case Study
The Challenge The high demand for nursing majors in the job market has unintentionally led to lower enrollment numbers in graduate programs, as new graduates can secure high-paying positions due to unprecedented demand. While the pay [...]
Q&A with Joshua Dana Swindle
College Alma Mater Favorite Emoji 🌵 Let's Connect! Joshua Dana Swindle is our esteemed and awarding winning Senior Strategist, renowned throughout his 15 year career [...]
Student & Parent Survey 2024 Edition
From a looming demographic enrollment cliff to rising costs and interest rates, prospective students are scrutinizing their options more closely than ever before – and they aren’t the only ones. The parents of today’s GenZ youth are side-by-side with the student in [...]
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AI for Education
A Marketer’s Guide to Visibility, Discovery, and Enrollment in an AI-Mediated World
Prospective students aren’t just searching differently. They’re discovering, comparing, and evaluating institutions through AI before they ever visit a website.
This guide explores how AI is reshaping the enrollment journey and what enrollment marketers can do to improve visibility, build trust, and prepare for the future of student discovery.