Student & Parent Survey 2024 Edition

From a looming demographic enrollment cliff to rising costs and interest rates, prospective students are scrutinizing their options more closely than ever before – and they aren’t the only ones. The parents of today’s GenZ youth are side-by-side with the student in the buyer’s seat when it comes to such a large commitment of time and money.

That’s why Advance Education conducted a nationwide survey of both teens and parents of teens from their freshman year in high school through their first year in college. The survey was conducted June-July 2023.

If you’d like to learn more about how we can help you adapt to the evolving education marketing landscape and ramp up your efforts, please contact us today.

Parent & Student Survey Whitepaper


The Annual PARENT & Student Survey

Advance Education conducted a nationwide survey to learn what students and their parents are looking for from institutions – and the right marketing channels to reach them.

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Let’s work together on your student enrollment strategy.

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