From a looming demographic enrollment cliff to rising costs and interest rates, prospective students are scrutinizing their options more closely than ever before – and they aren’t the only ones. The parents of today’s GenZ youth are side-by-side with the student in the buyer’s seat when it comes to such a large commitment of time and money.

That’s why Advance Education conducted a nationwide survey of both teens and parents of teens from their freshman year in high school through their first year in college. The survey was conducted June-July 2023.