Can Colleges Use Formative Assessment in Admissions?
Formative assessment is a pedagogical tool that is gaining popularity in schools to help students learn more effectively. But can higher education use some of the information from formative assessment to inform admissions or placement decisions? The short answer is maybe […]
Where Do Parents Notice College Advertising?
We asked parents to rank where they most noticed college advertising, and half the respondents chose social media as their first choice. While direct mail received the subsequent most first place responses from a quarter of respondents, more than a quarter ranked it [...]
Creating Goals for Data Analytics in Marketing Higher Ed
Colleges and universities are increasingly using data analytics to impact their institutions positively. While businesses often use analytics to lower costs, increase profits, or improve customer satisfaction, these goals are not entirely dissimilar from what education professionals can achieve through data projects. But [...]
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AI for Education
A Marketer’s Guide to Visibility, Discovery, and Enrollment in an AI-Mediated World
Prospective students aren’t just searching differently. They’re discovering, comparing, and evaluating institutions through AI before they ever visit a website.
This guide explores how AI is reshaping the enrollment journey and what enrollment marketers can do to improve visibility, build trust, and prepare for the future of student discovery.