Parent & Student Survey 2024 Edition: When Do Parents / Students Begin the College Search?
Here is another powerful insight from our Parent & Student Survey Whitepaper highlighting when they begin their search for higher education options.
When did you first start looking into your post-high school education options?
More than 50% of students and parents are searching for options by their sophomore year. Are you marketing to them? Advance Education conducted a nationwide survey of both teens and parents of teens from their freshman year in high school through their first year in college.
The survey was conducted June-July 2023. Read on to learn what students and their parents are looking for from institutions and the right marketing channels to reach them.
OUR LATEST WHITEPAPER
AI for Education
A Marketer’s Guide to Visibility, Discovery, and Enrollment in an AI-Mediated World
Prospective students aren’t just searching differently. They’re discovering, comparing, and evaluating institutions through AI before they ever visit a website.
This guide explores how AI is reshaping the enrollment journey and what enrollment marketers can do to improve visibility, build trust, and prepare for the future of student discovery.
