Parent & Student Survey 2024 Edition: When Do Parents / Students Begin the College Search?
Here is another powerful insight from our Parent & Student Survey Whitepaper highlighting when they begin their search for higher education options.
When did you first start looking into your post-high school education options?
More than 50% of students and parents are searching for options by their sophomore year. Are you marketing to them? Advance Education conducted a nationwide survey of both teens and parents of teens from their freshman year in high school through their first year in college.
The survey was conducted June-July 2023. Read on to learn what students and their parents are looking for from institutions and the right marketing channels to reach them.
If you’d like to learn more about how we can help you adapt to the evolving education marketing landscape and ramp up your efforts, please contact us today.
OUR LATEST WHITEPAPER
Higher Education Marketing
Challenges, Solutions & Strategies
With rising competition from alternative credentials and online education, and fewer students entering college due to the enrollment cliff, higher ed marketers face steep challenges. Our latest whitepaper explores these issues and offers data-driven strategies and expert insights to help navigate them.
