Parent & Student Survey 2024 Edition: When Do Parents / Students Begin the College Search?

Here is another powerful insight from our Parent & Student Survey Whitepaper highlighting when they begin their search for higher education options.

When did you first start looking into your post-high school education options?

More than 50% of students and parents are searching for options by their sophomore year. Are you marketing to them? Advance Education conducted a nationwide survey of both teens and parents of teens from their freshman year in high school through their first year in college.

The survey was conducted June-July 2023. Read on to learn what students and their parents are looking for from institutions and the right marketing channels to reach them.