Unlocking the Power of Your Enrollment Data: Getting More Sophisticated with Data
After you realize the impact of using the bare minimum of data to propel your marketing, you can layer in other data points to become savvier and more targeted among enrollment stages. With more information, you can identify your best prospects and concentrate your efforts on these likely applications. Your next set of data can include the following:
4. NAME
5. PHONE NUMBER
6. LOCATION
7. EMAIL ADDRESS
With these additional data points, we can design more sophisticated multi-channel campaigns targeting your ideal students. Not only can you apply relevant messaging to put in front of ideal audiences, but you can also include prompts at critical times to trigger them to complete their applications or enroll if they have been accepted. 1:1 marketing message bring the power of personalization and integrate that with automation to communicate most effectively with students. With more information, you can design more intricate strategies to prioritize communications with the most probable enrollees.
Download our 2023 Higher Ed Enrollment Data WP to learn more ways on how to improve your enrollment.
If you’d like to learn more about how we can help you adapt to the evolving education marketing landscape and ramp up your efforts, please contact us today.
OUR LATEST WHITEPAPER
The Prospective Student Journey:
Reaching Traditional College Students
We have identified four specific points in the journey where schools can make small changes that can increase the number of incoming students. Learn how to implement these changes and optimize these opportunities.
