How Much Influence Do Parents Have Over College Selection?
Almost half of parents feel they influence college choice, yet the student will make the final decision. About 23% of survey respondents felt they have an influence and must ultimately agree to the college choice. However, almost 20% of parents said that [...]
Who Are Today’s Nontraditional Students?
According to the NCES, about 73% of students enrolled in higher education fit into a broader definition of nontraditional student. While some characteristics of the current evolving and multifaceted student group are similar to previous generations, they have distinct, individual, and pressing needs. Therefore, a [...]
Leveraging Alumni in Enrollment Marketing
Connection and collaboration are the most valuable tools for an admissions marketing team. When the aim of increasing enrollment combines with the goal of engaging alumni, you are connecting two sets of constituents and two departments in the university. While alumni relations departments [...]
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AI for Education
A Marketer’s Guide to Visibility, Discovery, and Enrollment in an AI-Mediated World
Prospective students aren’t just searching differently. They’re discovering, comparing, and evaluating institutions through AI before they ever visit a website.
This guide explores how AI is reshaping the enrollment journey and what enrollment marketers can do to improve visibility, build trust, and prepare for the future of student discovery.