Unlocking the Power of Your Enrollment Data: First Steps with Enrollment Data
There is no day like today to start using your data to drive your campaigns going forward. Whether you have only the bare bones of information, or a complete dashboard of options to plug in, your data is highly beneficial. In the very first stages of analyzing your data, we would ideally look at three data points:
1. NUMBER OF APPLICANTS
2. NUMBER ACCEPTED
3. NUMBER ENROLLED
We can visualize this data in a scorecard format that will look something like the following:
Admissions, marketing, deans, and administrators can then begin to understand where your numbers are today. With a couple of years of previous data, we can also look at trends, though we will have to work around the disruptions of the pandemic, which may have distorted the numbers. Understanding your conversion rates among stages within the students’ enrollment journey is foundational to making optimizations within your team. With this crucial data, the conversations can take many forms among different stakeholders, giving you a basis for looking deeper.
Download our 2023 Advance Education Enrollment Data WP to learn more ways on how to improve your enrollment.
OUR LATEST WHITEPAPER
3rd Annual Parent & Student Survey
The New Rules Of Higher Education Marketing
How AI and Shifting Family Priorities are Reshaping Student Recruitment
AI isn’t new. It’s normal. Students and parents alike are increasingly using LLMs for research – for everything from homework help to their best options for higher education. If families already use AI to choose, the question is: how is your institution meeting them there? Our latest whitepaper outlines how to publish AI-readable answers to the most asked questions, making your value legible to both humans and machines.
