How Much Influence Do Parents Have Over College Selection?

Almost half of parents feel they influence college choice, yet the student will make the final decision.
About 23% of survey respondents felt they have an influence and must ultimately agree to the college choice. However, almost 20% of parents said that it is ultimately up to the student, and just 10% said they are in charge of the college selection process for their children.

Download our latest whitepaper to learn more efficient ways to reach parents in 2022 

2022 Parent Survey

The follow up to our 2022 Student Survey whitepaper is now available!

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If you’d like to learn more about how we can help you adapt to the evolving education marketing landscape and ramp up your efforts, please contact us today.

Parent & Student Survey Whitepaper


The Annual PARENT & Student Survey

Advance Education conducted a nationwide survey to learn what students and their parents are looking for from institutions – and the right marketing channels to reach them.

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