How Much Influence Do Parents Have Over College Selection?
Almost half of parents feel they influence college choice, yet the student will make the final decision.
About 23% of survey respondents felt they have an influence and must ultimately agree to the college choice. However, almost 20% of parents said that it is ultimately up to the student, and just 10% said they are in charge of the college selection process for their children.
Download our latest whitepaper to learn more efficient ways to reach parents in 2022
If you’d like to learn more about how we can help you adapt to the evolving education marketing landscape and ramp up your efforts, please contact us today.
OUR LATEST WHITEPAPER
The Prospective Student Journey:
Reaching Traditional College Students
We have identified four specific points in the journey where schools can make small changes that can increase the number of incoming students. Learn how to implement these changes and optimize these opportunities.
