INSIGHTS
OUR LATEST WHITEPAPER
3rd Annual Parent & Student Survey
The New Rules Of Higher Education Marketing
How AI and Shifting Family Priorities are Reshaping Student Recruitment
AI isn’t new. It’s normal. Students and parents alike are increasingly using LLMs for research – for everything from homework help to their best options for higher education. If families already use AI to choose, the question is: how is your institution meeting them there? Our latest whitepaper outlines how to publish AI-readable answers to the most asked questions, making your value legible to both humans and machines.
Study Hall: Latest Insights
Read the latest Advance Education Insights posts here. From new technologies coming on the higher education field or practical marketing tips that help you shine in your role, we aim to cover all the topics you find of interest.
If you have any request for content, please let us know and we will add to our content schedule. Check back for more blog content weekly!
Featured Posts
Enrollment Software Integration: Leveraging Your Connections to the Rest of the School
Changes in college admissions and enrollment over the past few years have been fast and furious—not even counting […]
GA4 Setup (Intro Part II)
With the looming sunset of Universal Analytics nearly upon us all, (and Google is quite aggressive in the reminders to complete GA4 setup…), an atmosphere of apprehension is working its way through our beloved marketing worlds.
College Marketing Content That Grabs—and Holds!—Attention: Articles
Would you like some marketing assets that can give you returns year after year? In this age of speed, it’s […]
9 College Digital Marketing Strategies for 2023
Digital marketing provides a foundation for keeping a stream of prospective students applying to your college, but it has become […]
Small Colleges: Surviving the Enrollment Cliff
The coming enrollment cliff affects all higher education institutions, but small colleges are in the most precarious position. With the […]
Capturing Testimonials During Graduation: Filling the Marketing Tank for Future Efforts
Testimonials are some of the most effective tools in your marketing arsenal. With graduation coming up, it is a perfect […]
9 Winning Video Marketing Ideas for Colleges
Video is key to reaching your target audiences in marketing, but even more so for the digital natives colleges want […]
The Lure of a Sustainable Campus
The environment is the number one concern for Gen Z, with college students mostly falling squarely in […]
On-Campus, Off-Campus, Commuter-Campus: Marketing Student Life Across the Spectrum
Life as a student—that’s the fun part of college. Students look forward to making new friends, trying new clubs or […]