Student & Parent Survey 2024 Edition: Respondent Demographics
Our latest Parent & Student survey results include responses from over 1,900 Parents and 1,800 students looking for their college right now. Learn what matters most today.
Student & Parent Survey 2024 Edition
From a looming demographic enrollment cliff to rising costs and interest rates, prospective students are scrutinizing their options more closely than ever before – and they aren’t the only ones. The parents of today’s GenZ youth are side-by-side with the student in [...]
Unlocking the Power of Your Enrollment Data: What Your Enrollment Data Can Do For You
We are swimming in a sea of data all around us, but it seems complicated to tap into that resource to improve outcomes. You are not alone if you don’t know where to begin or are puzzled about how to get the most out of your enrollment data.
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AI for Education
A Marketer’s Guide to Visibility, Discovery, and Enrollment in an AI-Mediated World
Prospective students aren’t just searching differently. They’re discovering, comparing, and evaluating institutions through AI before they ever visit a website.
This guide explores how AI is reshaping the enrollment journey and what enrollment marketers can do to improve visibility, build trust, and prepare for the future of student discovery.