August 29, 2026

Whitepaper

Streaming Video For Enrollment Marketing Whitepaper

YouTube has exceeded expectations by becoming the most dominant streaming platform. In 2024, YouTube surpassed Netflix by having 9.7% of all US TV viewership in May, as reported by Nielsen’s “The Gauge” Report. Designed specifically for marketing executives in colleges and universities, this whitepaper explores how streaming video can be strategically interwoven into multi-channel, higher education enrollment marketing campaigns.

By |May 1, 2024|Categories: Whitepaper, Downloads|Tags: , |

Parent & Student Survey 2024 Edition: When Do Parents / Students Begin the College Search?

Here is another powerful insight from our Parent & Student Survey Whitepaper highlighting when they begin their search for higher education options. When did you first start looking into your post-high school education options? More than 50% of students and parents [...]

By |January 17, 2024|Categories: Whitepaper|Tags: , |

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advance education third annual parent and student survey whitepaper 2026

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AI for Education

A Marketer’s Guide to Visibility, Discovery, and Enrollment in an AI-Mediated World

Prospective students aren’t just searching differently. They’re discovering, comparing, and evaluating institutions through AI before they ever visit a website.

This guide explores how AI is reshaping the enrollment journey and what enrollment marketers can do to improve visibility, build trust, and prepare for the future of student discovery.

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