Demographic Decline Meets Affordability Pressure
Higher education faces a demographic cliff. By 2037, the number of high school graduates will fall by 12%, ending decades of expansion. This structural shift means institutions will compete more fiercely for fewer students.
The Paralysis Problem
Rising parental oversight, debt anxiety, and fear of making the wrong choice have created a generation of students who freeze at the point of decision. Our latest survey shows that while parents lead on financial matters, students carry emotional weight, balancing expectations, independence, and anxiety about readiness.
Parents Are the Power Behind Every Decision
Parents remain the decisive voice in enrollment; their influence can either paralyze or propel student confidence. Successful enrollment strategies are ones that build trust by acknowledging both perspectives.
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AI for Education
A Marketer’s Guide to Visibility, Discovery, and Enrollment in an AI-Mediated World
Prospective students aren’t just searching differently. They’re discovering, comparing, and evaluating institutions through AI before they ever visit a website.
This guide explores how AI is reshaping the enrollment journey and what enrollment marketers can do to improve visibility, build trust, and prepare for the future of student discovery.