AI in Education 2026: Why This Moment Matters
AI is no longer a future conversation in education. In 2026, it is already shaping how students search, how parents evaluate options, and how institutions communicate in a rapidly changing landscape. Expectations include faster answers, more personalized experiences, and clearer information – and AI is quietly becoming the engine behind those expectations.
Instagram’s Shift and What It Means for Higher Education Marketers
Instagram’s leadership made headlines recently with a clear signal that the visual culture that once defined the platform is changing. Adam Mosseri, head of Instagram, shared a candid assessment of where the platform is headed, arguing that highly polished imagery no longer [...]
Two Audiences, Two Starting Points
Parents and students are not only motivated by different values they search differently. Parents are pragmatic searchers, relying on search engines, ranking sites, ROI calculators, and institutional pages. Students pay the most attention to social media, particularly TikTok, YouTube, and Instagram; after social media they notice email and college fairs.
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AI for Education
A Marketer’s Guide to Visibility, Discovery, and Enrollment in an AI-Mediated World
Prospective students aren’t just searching differently. They’re discovering, comparing, and evaluating institutions through AI before they ever visit a website.
This guide explores how AI is reshaping the enrollment journey and what enrollment marketers can do to improve visibility, build trust, and prepare for the future of student discovery.