The Enrollment Shift You Can’t Afford to Ignore
The growth is real and measurable. Enrollment in certificate and vocational programs is rising while four-year institutions see declines. See all the data and learn how to turn it into high-performing campaigns.
Why Students Are Choosing Skills Over Status
Vocational and two-year programs aren't second-choice options. They're intentional, strategic moves toward financial stability and career readiness.
The Quiet Revolution in Higher Education
The traditional four-year degree is no longer the default path to success. With tuition costs up 180% in 40 years and many graduates facing stagnant wages, students are rethinking what education should deliver.
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OUR LATEST WHITEPAPER
3rd Annual Parent & Student Survey
The New Rules Of Higher Education Marketing
How AI and Shifting Family Priorities are Reshaping Student Recruitment
AI isn’t new. It’s normal. Students and parents alike are increasingly using LLMs for research – for everything from homework help to their best options for higher education. If families already use AI to choose, the question is: how is your institution meeting them there? Our latest whitepaper outlines how to publish AI-readable answers to the most asked questions, making your value legible to both humans and machines.