Enrollment Software Integration: Leveraging Your Connections to the Rest of the School
Changes in college admissions and enrollment over the past few years have been fast and furious—not even counting all the upheaval of operating during a global pandemic. And changes in the capabilities of software and cloud systems to make recruiting and enrolling students [...]
GA4 Setup (Intro Part II)
With the looming sunset of Universal Analytics nearly upon us all, (and Google is quite aggressive in the reminders to complete GA4 setup…), an atmosphere of apprehension is working its way through our beloved marketing worlds.
College Marketing Content That Grabs—and Holds!—Attention: Articles
Would you like some marketing assets that can give you returns year after year? In this age of speed, it’s great to have content that can anchor your efforts and build awareness by just sitting there on your website. Not only can you [...]
9 College Digital Marketing Strategies for 2023
Digital marketing provides a foundation for keeping a stream of prospective students applying to your college, but it has become ever more critical as we all face the coming enrollment cliff. Demographics are not on our side for college-aged prospective students enrolling in [...]
Small Colleges: Surviving the Enrollment Cliff
The coming enrollment cliff affects all higher education institutions, but small colleges are in the most precarious position. With the number of traditional college-aged students contracting starting in 2025 nationwide, small colleges need to do a lot to stay viable and survive the [...]
Capturing Testimonials During Graduation: Filling the Marketing Tank for Future Efforts
Testimonials are some of the most effective tools in your marketing arsenal. With graduation coming up, it is a perfect moment to get a range of testimonials you can use immediately and store in your archive for future marketing efforts. […]
9 Winning Video Marketing Ideas for Colleges
Video is key to reaching your target audiences in marketing, but even more so for the digital natives colleges want to attract. In 2022, Cisco projects that 82% of all consumer internet traffic will be video, increasing by about 34% each year. That’s a lot of [...]
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OUR LATEST WHITEPAPER
Beyond Degrees:
The Era of Skills-Based Learning
There’s a quiet revolution underway in American education: community colleges and vocational schools are experiencing a renaissance.
Our latest whitepaper covers the data behind this shift and how education marketers can take this opportunity to lead the narrative.