The Rise of AI as the “Front Door” to Higher Education
Families – students and parents alike – are becoming fluent in AI interactions outside of education, raising their expectations for intelligent and conversational college discovery experiences.
Seth Godin’s AI Prompt Decks: Your Guide to Mastering AI Dexterity in 2026
In 1999, Seth Godin wrote "Permission Marketing," introducing a revolutionary approach to connecting with audiences. His insight was profound yet simple: a marketer's job isn't just to "get someone to move"—it's to get them to care first, then guide them toward action. [...]
Building the Workforce Pipeline: How the University of South Alabama and Airbus Are Redefining Industry Partnerships
When a global aerospace leader and a regional public university join forces, it’s more than a headline; it’s a glimpse into the future of workforce-driven education. Recently, the University of South Alabama (USA) announced a groundbreaking partnership with Airbus North America, marking what [...]
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OUR LATEST WHITEPAPER
3rd Annual Parent & Student Survey
The New Rules Of Higher Education Marketing
How AI and Shifting Family Priorities are Reshaping Student Recruitment
AI isn’t new. It’s normal. Students and parents alike are increasingly using LLMs for research – for everything from homework help to their best options for higher education. If families already use AI to choose, the question is: how is your institution meeting them there? Our latest whitepaper outlines how to publish AI-readable answers to the most asked questions, making your value legible to both humans and machines.