Want to Reach Gen Z? Go Where They Scroll
New data shows high school students overwhelmingly favor three social channels, and colleges and vocational schools need to adapt their digital strategies now to stay relevant. Our whitepaper covers targeting the top three plus more.
Reality check: relying solely on rankings and brochures for outreach won’t cut it
95% of parents are using digital sources to research their child’s post-high school path—and it’s not just the usual suspects like college rankings. From web searches to social media and trade school directories, parents are everywhere – and you need to be where they are.
Start Earlier, Convert Better: The Data-Proven Case for Freshman and Sophomore Outreach
The earlier you begin targeting high school students and their parents, the better. More than half of students – and their parents – begin the college search as early as freshman year. You need to be seen where they're looking, and armed with the right message.
Baldwin County Public Schools
Baldwin County Public Schools' Marketing Campaign to Connect With Local Families Baldwin County Public Schools is the fastest-growing school system in the state, committed to academic excellence and community engagement. With award-winning programs, top-tier educators, and cutting-edge technology, the district continuously [...]
Two Decision-Makers, One Choice: The Data You Need to Reach Both Parents and Students
Students and their parents have different concerns, and in order to make the most impact, marketers MUST engage both audiences. Our latest research reveals the priorities of both groups – valuable data to inform your messaging and help fill up your enrollment pipeline.
Scholarships (54%) vs. Program Details (55%): What’s Driving Your Prospect Inquiries?
You may think you know what students are looking for in a post-secondary institution, but our research uncovered more than 20 data points offering insight into how and why student request more information. Our report outlines what students and parents MUST know to apply to your school.
Reach Students Early: The Role of Key Influencers in Shaping Their Educational Journey
Colleges are laser focused on convincing students their school is the right choice – but our research shows parents have tremendous influence on most post-secondary choices. Don't miss out on reaching half of your decision makers.
Recent Posts
OUR LATEST WHITEPAPER
Beyond Degrees:
The Era of Skills-Based Learning
There’s a quiet revolution underway in American education: community colleges and vocational schools are experiencing a renaissance.
Our latest whitepaper covers the data behind this shift and how education marketers can take this opportunity to lead the narrative.