Start Earlier, Convert Better: The Data-Proven Case for Freshman and Sophomore Outreach
The earlier you begin targeting high school students and their parents, the better. More than half of students – and their parents – begin the college search as early as freshman year. You need to be seen where they're looking, and armed with the right message.
Baldwin County Public Schools
Baldwin County Public Schools' Marketing Campaign to Connect With Local Families Baldwin County Public Schools is the fastest-growing school system in the state, committed to academic excellence and community engagement. With award-winning programs, top-tier educators, and cutting-edge technology, the district continuously [...]
Two Decision-Makers, One Choice: The Data You Need to Reach Both Parents and Students
Students and their parents have different concerns, and in order to make the most impact, marketers MUST engage both audiences. Our latest research reveals the priorities of both groups – valuable data to inform your messaging and help fill up your enrollment pipeline.
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AI for Education
A Marketer’s Guide to Visibility, Discovery, and Enrollment in an AI-Mediated World
Prospective students aren’t just searching differently. They’re discovering, comparing, and evaluating institutions through AI before they ever visit a website.
This guide explores how AI is reshaping the enrollment journey and what enrollment marketers can do to improve visibility, build trust, and prepare for the future of student discovery.