Want to Get Students’ Attention? Start Where They’re Already Looking
If your campaigns aren’t optimized for social—and we mean more than just boosted posts—you’re likely missing the mark with the very students you’re trying to reach. Authentic content, influencer collaborations, and platform-native ads are no longer optional. They’re essential.
Want to Reach Gen Z? Go Where They Scroll
New data shows high school students overwhelmingly favor three social channels, and colleges and vocational schools need to adapt their digital strategies now to stay relevant. Our whitepaper covers targeting the top three plus more.
Reality check: relying solely on rankings and brochures for outreach won’t cut it
95% of parents are using digital sources to research their child’s post-high school path—and it’s not just the usual suspects like college rankings. From web searches to social media and trade school directories, parents are everywhere – and you need to be where they are.
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OUR LATEST WHITEPAPER
AI for Education
A Marketer’s Guide to Visibility, Discovery, and Enrollment in an AI-Mediated World
Prospective students aren’t just searching differently. They’re discovering, comparing, and evaluating institutions through AI before they ever visit a website.
This guide explores how AI is reshaping the enrollment journey and what enrollment marketers can do to improve visibility, build trust, and prepare for the future of student discovery.