RESEARCH: Higher Education Must “Prove Value”
Key findings bring attention to the need for higher education institutions to prove their value to potential students who are increasingly drawn to immediate, lower-cost options.
WHITEPAPER: Display Advertising Throughout the Journey
By targeting an audience in stages, educational institution marketers can effectively impact and influence the most relevant prospects as they research, develop deeper interest, and ultimately make decisions. Advance Education’s unique approach, Layered Display, is a proven technique combining a traditionally top-of-funnel solution, to have significant positive impact on other campaign tactics, such as search, social, organic, and direct website engagement.
Creative Approach to Video Radically Improves University’s Campaign Performance
Digital savvy approach to video advertising yields nearly 4 times more direct conversions at a lower cost per click. CAMPAIGN RESULTS 3x the number clicks at a lower cost per [...]
Recent Posts
OUR LATEST WHITEPAPER
3rd Annual Parent & Student Survey
The New Rules Of Higher Education Marketing
How AI and Shifting Family Priorities are Reshaping Student Recruitment
AI isn’t new. It’s normal. Students and parents alike are increasingly using LLMs for research – for everything from homework help to their best options for higher education. If families already use AI to choose, the question is: how is your institution meeting them there? Our latest whitepaper outlines how to publish AI-readable answers to the most asked questions, making your value legible to both humans and machines.