A Digital Marketers’ Survival Guide for This Election Year
Every year in digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. As the political landscape transforms, the effects ripple across various sectors, including digital advertising. […]
Parent & Student Survey 2024 Edition: When Do Parents / Students Begin the College Search?
Here is another powerful insight from our Parent & Student Survey Whitepaper highlighting when they begin their search for higher education options. When did you first start looking into your post-high school education options? More than 50% of students and parents [...]
Student & Parent Survey 2024 Edition: Respondent Demographics
Our latest Parent & Student survey results include responses from over 1,900 Parents and 1,800 students looking for their college right now. Learn what matters most today.
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AI for Education
A Marketer’s Guide to Visibility, Discovery, and Enrollment in an AI-Mediated World
Prospective students aren’t just searching differently. They’re discovering, comparing, and evaluating institutions through AI before they ever visit a website.
This guide explores how AI is reshaping the enrollment journey and what enrollment marketers can do to improve visibility, build trust, and prepare for the future of student discovery.